Tuesday, May 13, 2014

Going All-City

In 2013, this painting by Jean-Michel Basquiat (on left), called "Mecca"
was purchased by Jay-Z (on right).  [Photo Source: Unlisted]
During the 1970s graffiti began to consume New York City.  It was also an expression of hip-hop culture and crossed ethnic boundaries as graffiti writers came from all walks of life, languages, incomes, ages and cultures.  In the graffiti community there were two types of people; the writer and the tagger.  Writers saw themselves as passionate, committed to the culture and true artists, and taggers were (ironically) seen as vandals and having no respect for property.  Those spending a fortune repainting walls, buildings and subway cars completely disagreed with all of this.  In time individual graffiti writers became known for their tag; some writers would even write in groups.  Breaking the law, and entering the train yards, tags were put on New York City subway car trains using aerosol spray cans.  The goal  being that as the train traveled throughout the city it would be seen by all; traveling from station to station, and from borough to borough.  This became known as "going all-city."

Going all-city is parallel to a business's branding campaign.  Branding is when a company brands its trademark, service or product name into the minds of the public.  This is done in various ways.  The  motivation is vanity.  Yet the statement is that the brand is the best, the preferred, the one to be desired above all.  Branding campaigns also put into the minds of the public values, such as...saving you time...saving you money...giving you more.  These values make consumers return to that brand time and time again.

However, when branding your company's products or services the first question you must ask is: who is my audience?  Be specific.  Start by defining their age, location, and income. Most important, you must know the culture of your audience...what they like, what they value, what they believe in.  When knowing these things your message will reach your audience immediately.  In a crowd of words, your message steps out and communicates.  Knowing the culture of your audience will also determine if you should advertise on radio, television, or through text messaging.  Knowing the culture of your audience gives you a personal connection, and very soon your brand goes all-city in the minds of the public.

Very few graffiti writers can claim all-city fame on the caliber of Jean-Michel Basquiat.  His story is legendary!  Born in Brooklyn, New York Basquiat's art fame began first as a graffiti writer, writing with a group.  Over time his work went from the streets, to galleries and also museums worldwide.  Basquiat died in 1988 at age 27.  In 2013, music mogul Jay-Z, and fellow Brooklynite, purchased a painting by Jean-Michel Basquiat for millions of dollars in a Sotheby's auction.  

Tuesday, January 14, 2014

Healing the Land: A Story of Repatriation

(Photo Credit: LittleEthiopia.org)
In January 2014, Anthro21 sponsored a private screening in Washington, DC of the documentary film “Ethiopian Tenacity: The Untold Stories of the Axum Obelisk.” produced by Tadele Butul Kibrat (shown in photo at left) an engineer from Ethiopia who worked in returning the Axum obelisk from Rome, Italy to Axum, Ethiopia. 

In a speech on January 11th  Mr. Kibrat shared “There is no video showing how the ancients erected the Axum obelisk.  Now there is a film that shows how the obelisk left Ethiopia, went to Italy and came back again.”  The film is scheduled to be shown in countries around the world.

Mr. Kibrat graduated from the Chicago Technical College with a B.SC. in Civil and Structural Engineering in 1960 from the United States. He was immediately employed by John Mattson Building Construction Company as resident engineer for the construction of a 25 story building, Wennegren Research Center in Stockholm. He has also worked for Hus Consulting Firm where together with his colleagues has designed the steel structures of the State Bank of Persia (Iran) and the Grand Hotel in Poland. In 1966, he established his own real estate company and other business ventures in Stockholm, which he operated until his return to his homeland in 1986. Engineer Tadele is also an author and philanthropist.

The obelisk, also called a stele, was found fallen on its side by the Fascist Italian forces in 1936 as they entered the city of Axum, Ethiopia.  The obelisk is 1,700 years old, nearly 80-feet high and weighs 160 tons.  The obelisk was originally erected during the 4th century AD.  The monument is also decorated with a false door at its base and what seems like windows above.  It is believed to have been erected in memorial to royalty.  And it is topped with a dome shaped head, unlike the popular pyramid topped obelisks. 

According the Archeological Institute of America: "One of a group of seven obelisks erected at Axum when Ethiopia adopted Christianity under the Emperor Ezana in the mid-fourth century A.D., the 78-foot-tall monument was taken by the occupying Italian army and shipped to Rome in 1937 to celebrate Mussolini's fifteenth year of power. It was erected near the Circus Maximus and stood there until it was dismantled in 2003 following a lightning strike that had damaged the top of the obelisk the year before." (Archeology special report Volume 58, No. 5 July/August 2005)

(Photo credit: LittleEthiopia.org)
The monument was taken by Italy as trophy in their desire to claim Ethiopia as their own.  It was moved from Axum and re-assembled in in Porto Campena in Rome in 1937.  The Ethiopians  fought back again the invasion and were also joined by allies and victory was declared in 1941.  Then in 1947 in the aftermath of WW II, Italy officially agreed in a United Nations agreement to return the stele. 

The film then progresses telling the personal experiences of Mr. Kibrat and his work with local, national, and international organizations to have the monument returned to Axum.  The final return was world news in 2005 and again in 2008 when it was officially re-erected.  

Repatriation of historical artifacts are a very sensitive issue; and growing worldwide.  Many countries around the world are on record regarding these issues.  This film is important because it documents the return of a major ancient masterpiece to an African nation taken during wartime in the 20th century.