In today's world many people want to market their products or services worldwide and often forsake a very old reality that connecting to your local market FIRST is vital to the life of your business. Just think of all the famous people and products you know of and ask yourself of how many times you identified them with their place of origin. Now ask yourself: why is it important? For one simple reason--Credibility.
In most dictionaries the word credibility is defined with words such as (drum roll): believable, trustworthy, honest, and integrity.
Nothing beats credibility! The words credibility and credit are said to derive from the Latin word credo which means "I trust you." A classic example is a bank checking a company's or an individual's credit history. So never underestimate the power of your local market, or feel timid in reaching out to your local market before selling to the rest of the world in hopes of becoming a worldwide sensation.
In most dictionaries the word credibility is defined with words such as (drum roll): believable, trustworthy, honest, and integrity.
Nothing beats credibility! The words credibility and credit are said to derive from the Latin word credo which means "I trust you." A classic example is a bank checking a company's or an individual's credit history. So never underestimate the power of your local market, or feel timid in reaching out to your local market before selling to the rest of the world in hopes of becoming a worldwide sensation.
